Item: Asana
Rating: 10
Author: Verified User

Overall Satisfaction with Asana

Use Cases and Deployment Scope

Asana is mainly our marketing project organizer. We are able to task each team member and organize due dates so that we don't forget to provide information to each other, customers, etc. We have a lot of detailed partnerships with other businesses with a lot of moving parts and various deadlines, so Asana makes it easy to keep track of it all.

Pros and Cons

Pros

Report of tasks added to tasks completed to see how productive the team has been with a particular project.
Individual tasks so you can see how swamped/not others on the team are.
Adding a project/task to multiple projects is awesome. We have a general ALL marketing projects in one project and then separate them out in another (email, social media, etc.).

Cons

The layout of Asana is a little intense and could be cleaned up a bit to provide a cleaner, more focused look.
Can't drag and drop all tasks from one subtask to another.
Would be nice if one subtask could live in two tasks (similarly that one task can live in multiple projects).

Return on Investment

I'm not sure how this impacts our ROI. We are able to manage our workload better and see the workload we have.

Alternatives Considered

Basecamp and Smartsheet

We loved the fun design hacks (e.g., flying celebratory unicorns when you complete a task, Tab+B puts tabby cats on your screen temporarily; themed backgrounds). We're marketers–can you blame us?! But in all seriousness, we chose Asana over other similar products because of the detail that Asana could go into when tasking out subtasks to individuals with separate deadlines. Managers are also able to view the tasks that team members are working on to manage workload. It's also helped increase visibility of task details amongst team members to provide background on projects they might be looped into in the future.

Other Software Used

Salesforce.com

Likelihood to Recommend

I like to stay very organized, so I can't imagine a scenario where Asana is less appropriate. Whether you're a one person team, or you work amongst multiple departments/teams, Asana offers the flexibility to bring everyone into the fold and keep everyone on the same page and on task. Our marketing department uses Asana to task out everything: copy, advertising deadlines, website updates, image design, PR and award management, etc. We were using Basecamp before this, but our marketing team became too large, and we weren't able to assign subtasks to individual people with individual due dates.

Asana Feature Ratings

Evaluating Asana and Competitors

Products Replaced

Yes - We previously used Basecamp and Producteev, but our team became too large to manage the increasing amount of tasks and team members. Thus, we searched for an alternative task management tool to help us organize multiple projects, project details, and deadlines. We ultimately loved that Asana allowed us to assign project tasks to one person with a deadline, and that we could also assign project subtasks to someone else with separate deadlines.

Key Differentiators

Product Features
Prior Experience with the Product

One of our team members had used Asana previously and had a good experience with it. But as I mentioned previously, it ultimately came down to the ability to task out subtasks of a tasks to different people with different deadlines. It also helped that the other options we were looking at were not as user friendly.

Evaluation Lessons Learned

We wouldn't. We very thoroughly vetted all our options with sales demonstrations, a full pros/cons list from each person on our team using Asana, and then after everyone reviewed everything, we all took a vote and agreed that Asana was the best option for us.

Comments

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Asana: The task management tool of your dreams

Software Version

Modules Used