A must have for basic collaboration and project management.
September 25, 2019

A must have for basic collaboration and project management.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Basecamp

We used Basecamp to streamline several processes during the lifetime of the campaign cycle: specifically trafficking creatives, building creatives and creating media plans. As an organization, we were comprised of offices in seven different markets that were all serviced by a centralized digital department and we wouldn't have been able to manage campaigns across the board if it weren't for Basecamp.
  • Intuitive and easy to pick up and start using.
  • Great system of reminders and notifications to keep everyone up to date.
  • The ability to assign to do's and view other's to-do lists is super invaluable to me as a manager.
  • Sometimes navigating to areas I frequent is a bit clunky.
  • I wish I could at least see projects I'm not invited to, though ideally, I'd love to have a setting to just automatically give me access to everything. As a manager, it's always tedious having to request access to campaigns all the time.
  • GREATLY increased productivity by eliminating campaign-management-via-Outlook model the department was previously using.
  • Significantly reduced campaign errors and creative issues due to centralized communication.
Honestly, I didn't evaluate Basecamp when I brought it over. I'd been using it at a previous job and thought it would be a good fit. It was an easy sell because it was simple enough that even our least technologically savvy people could pick it up, and the low cost made it an easy sell to the executive management.
I had very few issues with Basecamp but the few times I did, support was able to help me resolve them the same day.

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I've always used it for project and ad campaign management and I think it excels at both. We used it as a central meeting hub for sales, operations, and creative teams as well as the client in some instances.

Honestly, in all the instances I've used Basecamp it's worked exceptionally well. I'm sure there are instances where Basecamp is not ideal but in the Advertising world, I've always thought it was a great fit for our needs.

Basecamp Feature Ratings

Task Management
Resource Management
Not Rated
Workflow Automation
Team Collaboration
Support for Agile Methodology
Not Rated
Support for Waterfall Methodology
Not Rated
Document Management
Email integration
Mobile Access
Change request and Case Management
Not Rated
Budget and Expense Management
Not Rated