Item: Bloomreach Commerce Experience Cloud
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We are using Bloomreach as a CRM and CX platform, which help us understand user journey and target specific segments in real time. We are using segmentation, website personalization and automatic campaigns as a whole marketing automation strategy. But we also focus on all the customer data, which are used as secondary analytic source.

Pros and Cons

Custom data tracking
Quick real-time analytics
Omnichannel marketing automation
Custom segmentation
Access to model and use raw data

Better data storing options
Little bit pricey
There is a lot of space for mistakes in tracking, which is hard to repair

Return on Investment

Bigger revenue from campaigns
Email metrics has better results
Better reporting possibilities

Support Rating

Support was always helpful. I have many use cases where support was very quick and effective in finding bugs or navigate me in new use cases. Support speaks in multiple languages. There is also a slack channel with lot of people helping each other, there are also guys from support and product team to listen people and help them with daily struggles.

Unified Customer Data

In BCE, automations can be created very quickly and everything in this tool can be automated - from automatic data fixing and tracking, to automatic finding of new data like birthday, names, gender and also lot of automated campaigns possibilities with use of ad audiences, webhooks etc.

Alternatives Considered

SALESmanago

Bloomreach was way better. It is not in same league as other tools for marketing automation or customer experience.

Key Insights

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Not sure

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Yes

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Other Software Used

Ecomail

Likelihood to Recommend

Automated campaigns are in all the marketing automation tools, but BCE is exceptional in usage of tracked data. Making conditions, segments or create another data from the tracked data. Data can be manipuled and stored in a lot of ways, depends on use cases. Reporting and attribution is also very quick effective.

Use all your tracked data

Overall Satisfaction with Bloomreach Commerce Experience Cloud