Item: Bloomreach Commerce Experience Cloud
Rating: 7
Author: Carmen Knight

Use Cases and Deployment Scope

Bloomreach Commerce Experience Cloud is used daily as our CRM platform which houses over 1 million accounts. This platform also collects custom events per customer to provide us with actionable data to craft personalized marketing campaigns. In addition to the CRM services, we also use Bloomreach Commerce Experience Cloud for email production and delivery. By connecting the data to the email campaigns, we are able to ensure we are providing the best engagement for our customers, or armed with optimized data to make needed adjustments.

Pros and Cons

Bloomreach Commerce Experience Cloud is great at capturing and storing customer event data. Through the customizable filters, I am able to pull segments and track customer engagement through this information.
Though complicated, the design of the platform is easy to navigate. The organization of tabs makes logical sense.

The visual design building platform for emails is highly flawed. There are formatting issues that sometimes changes during live sends.
While understanding the platform and use of data is completely customizable per account. There are a variety of ways to perform the same task (create filters or conditions) that is sometimes makes it difficult to know which way is the best way. The blog typically shares general information about the functions, which I don't always find as helpful.

Return on Investment

Through the personalized events on our customer accounts, we have been able to totally personalize our campaigns and messaging to better communicate with our customers which has had a positive impact on our open rates and click-through-rates, resulting in a great ROI month after month.

Support Rating

The live chat can be extremely helpful with certain questions, they are able to provide screenshots and give step by step instructions on how to achieve a specified outcome when it comes to the functionalities of the platform.

For requested outside of their scope, I have amazing support for my Customer Success Manager who seems to always have a solve to my problems. This CSM is very knowledge and willing to do the back ground resource to find the best solution to support my efforts. The support is amazing, especially with the ability to contract Specialist to build out custom scenarios and optimize performance.

Bloomreach AI & Analytics

I believe this is a function that I can do better at implementing in our account. I honestly do not think we are properly using AI to the best of it's capabilities.

Key Insights

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Other Software Used

Attentive Mobile, Grammarly, Asana

Likelihood to Recommend

This platform is well suited for managing data and providing optimized strategies for customer engagement.

However, I do not believe it is well suited for the email design function as the visual builder is very limited with it's capabilities.

Bloomreach Commerce Experience Cloud is Powerful!

Overall Satisfaction with Bloomreach Commerce Experience Cloud