Item: Constant Contact
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Our communications team uses Constant Contact for all of our email marketing. We also use it to create our monthly newsletter. In the past, we have also occasionally used it for event registrations and surveying our member and donors. The software helps us create and plan more effective marketing campaigns, while also allowing us to properly gauge who is engaging and interacting with our email marketing.

Pros and Cons

We are a huge fan of the numerous templates that may be used for designing emails.
Constant Contact also allows for our organization's brand (logo, colors, and fonts) to be easily incorporated into designs.
The metrics and data gathered from email campaigns is very detailed and helpful.

For a small nonprofit, the price is a little steep for us, especially when compared to similar software programs.
Constant Contact is pretty strict on showing proof of how people signed up to be on your contact list.
It's a little challenging to place images that are not in a standard size or that do not easily fit into a pre-designed template.

Return on Investment

We have seen an uptick in fundraising as we are better able to target donors based on how many times they open our email, click on links in the email, etc.
We have set up an email campaign for new donors that runs automatically when he or she first donates. This has helped us retain donors and receive additional donations.
Constant Contact has freed up some time for our marketing team to work on other projects because once a campaign is created and scheduled, it runs on autopilot.

Alternatives Considered

Mailchimp

Mailchimp had better pricing than Constant Contact when I used it in the past but Constant Contact has more features and is able to circumvent certain spam filters better. Constant Contact also offers a lot more custom reporting that Mailchimp. Lastly, our staff already had more experience with Constant Contact from previous jobs.

Other Software Used

Google Forms, Qualtrics, Box

Likelihood to Recommend

If you are emailing your customers, donors, members, etc. on a consistent basis (or you would like to be emailing them on a consistent basis) then Constant Contact would be a good fit for your organization. It helps you create professional-looking emails and newsletters quickly and painlessly. It's also a very helpful tool to help you understand which email content is effective and the type of messaging that propels your customers, donors, members, etc. to act.

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