Item: Constant Contact
Rating: 8
Author: Colleen Kirk

Use Cases and Deployment Scope

We are using Constant Contact to provide an email solution that is user-friendly for our local marketing groups. It allows us to keep our brand guidelines while giving local marketing the tools they need to send out information in a timely and measurable way.

Pros and Cons

Automation of email campaigns
Ability for quick analysis of emails
Keep tailored templates that hold to the brand guidelines
Easy to use for the lower end user

Logs out frequently
Still seems to go to spam folder
Training options

Return on Investment

Freed up corporate resources
Feeling of autonomy by local field

Alternatives Considered

We use Eloqua for our corporate mailing that is mass mailings. It was too complex for local marketing. This allows them to have an easy-to-use tool to communicate with applicants and businesses.

Key Insights

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

Yes

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

Likelihood to Recommend

This is a great tool for those who can use a WYSISG solution. It allows us to put marketing back into the hands of the local field instead of using corporate resources for every need. Would love some additional training opportunities and would not use it for a large mass mailing from our corporate side just due to the capabilities. However, this is great for de-centralized marketing.

Great for de-centralized and local marketing

Overall Satisfaction with Constant Contact