Cordial Messaging Platform Review
March 12, 2019
Cordial Messaging Platform Review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Cordial Messaging Platform
This is the email marketing platform we use to build and send our emails. It is primarily used by the marketing team but also used by our engineering department when new features are added.
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
- Unreliable toggle between production and stage environment. Says it is in "Stage" when you are really in "production" and vice versa.
- Non-intuitive process/interface to search for "contact data".
- Poor process for getting Stage drafts into Production drafts. You essentially have to rebuild them which can introduce errors, rather than just an "export" feature that would move a draft automatically.
- Message reports will add/remove days when you select a time range and export a report. For example, if your custom date range is "March 1 - March 31" you will get something like "March 2- March 30" in your exported report. You have to overcompensate by using a range like "February 28 - April 1".
- Browse events on our product pages and our trigger email series has introduced a new monthly revenue stream to our business.
- Increased engagement due to automated sends based on user behavior.
- Stronger customer onboarding due to "Welcome Email Series" automation.
Command IQ: Comparable to them (it was a long time ago).
Vero: Exceeds them.
Vero: Exceeds them.