Item: D&B Hoovers
Rating: 7
Author: Krista Klein

Use Cases and Deployment Scope

In my organization, I utilize this platform primarily for prospecting and list-building. One unique function that would be helpful is if there was a filter to mark that the headquarters of the company was in the geographic location you are searching.

Pros and Cons

exports contacts
plenty of classification styles for segmenting
zip code radius

searching by job title
suggesting similar companies
coding specific contacts or companies

Return on Investment

easy to build lists
easy to export data

Company Data

most essential fields are location, company size, revenue, and industry classification. These fields are done very well and used frequently every as the main user at my company.

Contact Data

sometimes it is hard to find specific job titles or do a search based on specific job titles. where D&B Hoovers excels is the amount of contacts you can export per company. Sometimes they are good contacts, sometimes not but generally the information is accurate - just perhaps not the key contact that you need.

Alternatives Considered

ZoomInfo Sales

we have both platforms and I use them interchangeably. D&B Hoovers is great because I can export more contacts. Zoom info is a bit more strategic with the use of filters like "with intent" and also has a better company overview page. Both are good platforms that can be used daily.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

I wasn't involved with the implementation phase

Would you buy D&B Hoovers again?

Yes

Other Software Used

ZoomInfo Sales

Likelihood to Recommend

exporting contacts is relatively more budget conscious based on other platforms. Overall, it is a very user friendly platform with basic capabilities. If you want more advanced strategic use like buyer behavior and intent, you need to look elsewhere.

A solid platform for basic use

Software Version

Overall Satisfaction with D&B Hoovers