Using D&B Hoovers for B2B Sales and Marketing
Updated April 18, 2024

Using D&B Hoovers for B2B Sales and Marketing

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

D&B Hoovers

Overall Satisfaction with D&B Hoovers

Finding names of prospects to generate leads in sales territories for equipment.

Pros

  • Easy to use - create a list with specific criteria
  • Easy to search for company and contact names to verify contact info
  • Easy to manage the lists and view them quickly on a personal dashboard

Cons

  • Navigation - moving back and forth from contacts and list needs improvement
  • Intent to buy lists - not as accurate or abundant as hoped for
  • Does not show as many email and phone numbers for contacts as the competition
  • we have spent a lot of time making 60+ lists and looking up thousands of companies/contacts
  • We have made hundreds of phone calls and sent monthly emails, but not much success yet
  • We are still waiting to see leads close to justify the ROI to renew or not later in the year
  • Verifying hundreds of companies and their locations has been great
The competition may be more accurate with contact info, but D&B Hoovers is good for verifying company info, searching for companies, and building lists based on location, SIC code, and company size.

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

No

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Yes

Good system for an affordable price vs the competition. It does find some good D&B Hoovers info on companies and can verify accounts, but the contact info is not as updated and accurate as the competition. Looking up companies - is the best solution.

D&B Hoovers Feature Ratings

7.0
Advanced search
8
Identification of new leads
6
List quality
5
List upload/download
8
Ideal customer targeting
7
Load time/data access
8
7.7
Contact information
5
Company information
9
Industry information
9
6.8
Lead qualification process
5
Smart lists and recommendations
7
Company/business profiles
9
Alerts and reminders
7
Data hygiene
4
Automatic data refresh
6
Tags
7
Filters and segmentation
9
6.0
Append emails to records
6

Evaluating D&B Hoovers and Competitors

Yes - Zoominfo was replaced because D&B Hoovers is a more affordable solution and the company info for verification of address and other data is very useful.
  • Other
Price and accuracy of company data.
See more of Bombora at work to try and get the most out of the intent data.

Comments

  • Kevin Johnson | TrustRadius Reviewer
    Kevin Johnson
    (Vendor Representative) commented 2 years ago
    Thank you so much for your kind words! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

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