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Using D&B Hoovers for B2B Sales and Marketing
Updated April 18, 2024

Using D&B Hoovers for B2B Sales and Marketing

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

D&B Hoovers

Overall Satisfaction with D&B Hoovers

Finding names of prospects to generate leads in sales territories for equipment.
  • Easy to use - create a list with specific criteria
  • Easy to search for company and contact names to verify contact info
  • Easy to manage the lists and view them quickly on a personal dashboard
  • Navigation - moving back and forth from contacts and list needs improvement
  • Intent to buy lists - not as accurate or abundant as hoped for
  • Does not show as many email and phone numbers for contacts as the competition
  • we have spent a lot of time making 60+ lists and looking up thousands of companies/contacts
  • We have made hundreds of phone calls and sent monthly emails, but not much success yet
  • We are still waiting to see leads close to justify the ROI to renew or not later in the year
  • Verifying hundreds of companies and their locations has been great
The company data is great from D&B Hoovers, and searching by location and SIC codes has been great for building lists. But the accuracy of the contacts has been lacking with a smaller percentage of them being accurate with cell and email addresses. Though the company phone number is pretty accurate.
Not the most accurate contact data, compared to the competition like Zoomingo. After many phone calls and emails, we have reached some people, but most (over 55%) are not accurate or updated.
The competition may be more accurate with contact info, but D&B Hoovers is good for verifying company info, searching for companies, and building lists based on location, SIC code, and company size.

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

No

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Yes

Good system for an affordable price vs the competition. It does find some good D&B Hoovers info on companies and can verify accounts, but the contact info is not as updated and accurate as the competition. Looking up companies - is the best solution.

D&B Hoovers Feature Ratings

7.0
Advanced search
8
Identification of new leads
6
List quality
5
List upload/download
8
Ideal customer targeting
7
Load time/data access
8
7.7
Contact information
5
Company information
9
Industry information
9
6.8
Lead qualification process
5
Smart lists and recommendations
7
Company/business profiles
9
Alerts and reminders
7
Data hygiene
4
Automatic data refresh
6
Tags
7
Filters and segmentation
9
6.0
Append emails to records
6

Evaluating D&B Hoovers and Competitors

Yes - Zoominfo was replaced because D&B Hoovers is a more affordable solution and the company info for verification of address and other data is very useful.
  • Other
Price and accuracy of company data.
See more of Bombora at work to try and get the most out of the intent data.