Its an okay service with the wrong reasons...
August 24, 2019

Its an okay service with the wrong reasons...

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with EverString

To give context, Everstring is being used by our Marketing department who manage our BDR teams on a regular basis. Our sales and BDR team don't really use Everstring beyond the data that it provides them. However operationally speaking our marketing department uses Everstring to contribute to any contact lists we need built for the BDR team. With that in mind, we utilize the intent data that contributes our list builds as well.

With context established, I will say that Everstring is just an okay solution, Okay for me is a 5/10. We have found that when we pull a few thousand contacts for our BDRs to call and email we have found that only around 2/5 of the emails are guaranteed verified. With that said their are a large chunk of those emails, about 2/5s, being sent to servers that do not provide the necessary signals to determine if it is or isn't an active email account so those are considered unverifiable. The last chunk of emails are inactive. The quality of their data is a big con for us. However, what makes them okay is they let us quickly determine if we already have accounts within our Salesforce instance. We can also take a pre-built list from, for example, ZoomInfo and use Everstring to determine if we have accounts for those as well. Due to the data issues we primarily use other data providers to make our lists but their intent data and mass CRM account checking are very helpful.
  • Intent Data as an added service.
  • Mass CRM account checking to prevent duplicate accounts, contacts, or leads.
  • UI is a nice change of pace.
  • Data quality on emails.
  • Newsfeed tab on the account is just a glorified google search.
  • Odd taxonomy decisions in terms of account data naming conventions.
We ZoomInfo for our list building needs, because when compared to Everstring's 30-40% email quality, we found that ZoomInfo is around 60% verified emails. We have found that their data filtering is much better in terms of contacts but it is hard to determine before exporting if the contact at the cost of 1 credit is in our CRM.
If you are a call center for B2B services, then you would be able to leverage their lack of a credits system to get yourself a lot of contacts/accounts quickly and if you purchased their intent data service you could use that to see if your product was specifically searched. In addition, you would probably need to be calling about the very specific product you were selling or target account you were focused on to use this database to any great effect.

Data Quality and Ease of Use