Its an okay service with the wrong reasons...
August 24, 2019
Its an okay service with the wrong reasons...
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
To give context, Everstring is being used by our Marketing department who manage our BDR teams on a regular basis. Our sales and BDR team don't really use Everstring beyond the data that it provides them. However operationally speaking our marketing department uses Everstring to contribute to any contact lists we need built for the BDR team. With that in mind, we utilize the intent data that contributes our list builds as well.
With context established, I will say that Everstring is just an okay solution, Okay for me is a 5/10. We have found that when we pull a few thousand contacts for our BDRs to call and email we have found that only around 2/5 of the emails are guaranteed verified. With that said their are a large chunk of those emails, about 2/5s, being sent to servers that do not provide the necessary signals to determine if it is or isn't an active email account so those are considered unverifiable. The last chunk of emails are inactive. The quality of their data is a big con for us. However, what makes them okay is they let us quickly determine if we already have accounts within our Salesforce instance. We can also take a pre-built list from, for example, ZoomInfo and use Everstring to determine if we have accounts for those as well. Due to the data issues we primarily use other data providers to make our lists but their intent data and mass CRM account checking are very helpful.
With context established, I will say that Everstring is just an okay solution, Okay for me is a 5/10. We have found that when we pull a few thousand contacts for our BDRs to call and email we have found that only around 2/5 of the emails are guaranteed verified. With that said their are a large chunk of those emails, about 2/5s, being sent to servers that do not provide the necessary signals to determine if it is or isn't an active email account so those are considered unverifiable. The last chunk of emails are inactive. The quality of their data is a big con for us. However, what makes them okay is they let us quickly determine if we already have accounts within our Salesforce instance. We can also take a pre-built list from, for example, ZoomInfo and use Everstring to determine if we have accounts for those as well. Due to the data issues we primarily use other data providers to make our lists but their intent data and mass CRM account checking are very helpful.
- Intent Data as an added service.
- Mass CRM account checking to prevent duplicate accounts, contacts, or leads.
- UI is a nice change of pace.
- Data quality on emails.
- Newsfeed tab on the account is just a glorified google search.
- Odd taxonomy decisions in terms of account data naming conventions.
We ZoomInfo for our list building needs, because when compared to Everstring's 30-40% email quality, we found that ZoomInfo is around 60% verified emails. We have found that their data filtering is much better in terms of contacts but it is hard to determine before exporting if the contact at the cost of 1 credit is in our CRM.