Its an okay service with the wrong reasons...
August 24, 2019
Its an okay service with the wrong reasons...
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with EverString
To give context, Everstring is being used by our Marketing department who manage our BDR teams on a regular basis. Our sales and BDR team don't really use Everstring beyond the data that it provides them. However operationally speaking our marketing department uses Everstring to contribute to any contact lists we need built for the BDR team. With that in mind, we utilize the intent data that contributes our list builds as well.
With context established, I will say that Everstring is just an okay solution, Okay for me is a 5/10. We have found that when we pull a few thousand contacts for our BDRs to call and email we have found that only around 2/5 of the emails are guaranteed verified. With that said their are a large chunk of those emails, about 2/5s, being sent to servers that do not provide the necessary signals to determine if it is or isn't an active email account so those are considered unverifiable. The last chunk of emails are inactive. The quality of their data is a big con for us. However, what makes them okay is they let us quickly determine if we already have accounts within our Salesforce instance. We can also take a pre-built list from, for example, ZoomInfo and use Everstring to determine if we have accounts for those as well. Due to the data issues we primarily use other data providers to make our lists but their intent data and mass CRM account checking are very helpful.
With context established, I will say that Everstring is just an okay solution, Okay for me is a 5/10. We have found that when we pull a few thousand contacts for our BDRs to call and email we have found that only around 2/5 of the emails are guaranteed verified. With that said their are a large chunk of those emails, about 2/5s, being sent to servers that do not provide the necessary signals to determine if it is or isn't an active email account so those are considered unverifiable. The last chunk of emails are inactive. The quality of their data is a big con for us. However, what makes them okay is they let us quickly determine if we already have accounts within our Salesforce instance. We can also take a pre-built list from, for example, ZoomInfo and use Everstring to determine if we have accounts for those as well. Due to the data issues we primarily use other data providers to make our lists but their intent data and mass CRM account checking are very helpful.
- Intent Data as an added service.
- Mass CRM account checking to prevent duplicate accounts, contacts, or leads.
- UI is a nice change of pace.
- Data quality on emails.
- Newsfeed tab on the account is just a glorified google search.
- Odd taxonomy decisions in terms of account data naming conventions.
We ZoomInfo for our list building needs, because when compared to Everstring's 30-40% email quality, we found that ZoomInfo is around 60% verified emails. We have found that their data filtering is much better in terms of contacts but it is hard to determine before exporting if the contact at the cost of 1 credit is in our CRM.
Everstring was very simple for us to use. It is a simpler version of other databases. The UI was intuitive and the filters were pretty straight forward. It took me personally about half a data of fiddling to be very comfortable with it. Again, I was apart of our Marketing who builds lists for our sales teams.
Due to the data quality, as stated previously, it was not something our team was satisfied with. We had most of the correct filters but at the end of the day were not ever actually sure if our data was correct because the results just were not showing in terms of emails.
We do not use Everstring's data enrichment capabilities.
Our sales team does not use Everstring.
Early on when we were using Everstring for the 1st month to create lists for our BDR team. In that 1st month, we found nominal success within the section of emails that were verified. Granted we want to avoid insert access amounts of defunct contact data. Everstring for us it a great tool to check for account/contacts in our CRM regardless if the list was made in Everstring and they provide us with weekly updated intent scores of what other companies are searching for, this helps us focus our BDRs in terms of outreach priority. Unfortunately, we have not been able to tie that data to any actual results yet.
Data Quality and Ease of Use
As stated before, data quality is a huge concern for us in terms of emails because our business thrives off of email selling as a good starting point for our BDRs. Since there is only a 30-40% success rate with emails of contacts with Everstring we do not use them for their contacts anymore. Just for their intent data service.