Item: EZ Texting
Rating: 5
Author: Ginger Davis

Use Cases and Deployment Scope

We were looking for a solution to replace Zipwhip when it was purchased by Twilio and no longer offered and affordable solution to texting customers from our own business number. My only complaint is that we weren't told that texting from OUR NUMBER was more of a courtesy "sprinkle on the donut" than the regular means of use. They assigned us an arbitrary phone number, then we added ours as the default but when using the mobile app the past few months it ignores the default number; when using on a desktop you an easy select which number to text from though. This is something that previously worked and no longer does...when we called to find out why, we were told that using it in that way wasn't really possible because they were still beta testing it or something like that. Once that gets resolved, it'll be a a great tool.

Pros and Cons

easy to use
don't have to disclose our personal cell numbers to customers
customers can text using our landline number

the mobile app functionality

Return on Investment

cost effective solution
ability to text customers without disclosing our cell numbers

Usability

It's easy to use from a desktop and does everything it's supposed to; however, the app is lacking in what we consider the key feature (the ability to use our default phone number rather than some randomly generated one).

EZ Texting Onboarding Experience

Everything went well upon initial setup. Somewhere along the way months later, however, we began experiencing issues with the default outgoing phone number not being able to be selected from the app and THEN we were told that the app was basically a bonus feature and not really fully functional.

Alternatives Considered

Twilio Zipwhip (discontinued)

We actually LOVED Zipwhip and only moved since it was being discontinued when bought out by Twilio, so we began searching for a comparable replacement.