Item: Meta Business Manager
Rating: 7
Author: Thomas Soerenes

Use Cases and Deployment Scope

We use Facebook Pages Manager to schedule out all our Facebook posts as well as gather analytics for their performance. While we have tried various social publishing tools in the past, we've found that Facebook Pages is the best one as it is unaffected (and in fact benefits) through API changes from Facebook.

Pros and Cons

Analytics
Easy to use

Some times it can be buggy
When scheduling, I wish you could see if you already have a post scheduled that day

Users and Roles

4 - The four people in our organization that use Facebook Pages Manager represent the marketing department, the sales department, the customer service department and operations. It's simple for all four to get the information needed from Facebook Pages Manager fast and without needing to wait for reports to export or having to copy and paste information from other sites.

Return on Investment

Great ROI on paid posts
Little to no traction on organic

Alternatives Considered

Twitter Ads and Hootsuite

Facebook Pages Manager is the best social scheduling (for Facebook) tool out there, much better than Hootsuite in my opinion. This is because other tools often suffer when Facebook updates their API or rules, so Facebook Pages Manager will always be the best choice for managing a Facebook page. The fact that there's an App is just a great bonus.

Other Software Used

Bronto Marketing Platform, Grow.com, NetSuite

Likelihood to Recommend

It's a better social scheduling tool than any third-party solution out there. I particularly like the detailed analytics that is made readily available throughout the app. It is also much simpler to schedule posts in Facebook Pages than in any third-party solution such as Hootsuite or similar setups. I like how efficient it is.

Facebook Scheduling Tool

Overall Satisfaction with Facebook Pages Manager