1. Home
  2. Account-Based Marketing (ABM) Tools
  3. Folloze Reviews
  4. User Review of Folloze
Make your content more accessible, with engagement data to boot.
September 20, 2022

Make your content more accessible, with engagement data to boot.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

We use Folloze for three reasons, to de-anonymize and measure account-based engagement with our ungated content, to support account-specific messaging and imagery for account-based digital marketing, and to host themed resource centers on our website. We also use this across five different business pillars to support individual sales reps in prospecting to varying degrees.
  • Measure content engagement
  • Work with your team for complicated implementations and listen to feedback
  • Intelligently host and segment content
  • Rigid landing page builder
  • Complicated integrations, depending on your CRM
  • Less friction for viewers of our content
Great UI, easy to use, but the page builder is a little rigid.
From my experience, training is available and easy to understand.

Do you think Folloze delivers good value for the price?

Not sure

Are you happy with Folloze's feature set?

Yes

Did Folloze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Folloze go as expected?

Yes

Would you buy Folloze again?

Yes

Folloze delivers on the promise of its capabilities and is a powerful tool. It is important to have buy-in across your organization and critical to utilize the CRM integrations to make the most of the product experience. Seeing who and for how long viewers engaged with your content, rolled into an account summary is great information to have.