Google is suited to showcase your website
Overall Satisfaction with Google Ads (formerly AdWords)
I use Google Ads (formerly AdWords) to manage multiple business search campaigns--over 1,000 keywords and 20 campaigns. SEM solves many issues with regard to brand awareness and product awareness. Utilizing Google Ads (formerly AdWords) allows us to conquer all aspects of marketing. I'm able to add images and reviews of our products so that our potential clients see our products and see how great our products are.
Pros
- Drive traffic
- Keyword research
- Campaign analytics
- Smart bidding
- Conversions
Cons
- Smart bidding audience adjustments
- Smart bidding bid adjustments
- Distinguish between new and existing potential leads
- Smart bidding
- Call-only ads
- Video ads
- Text ads
- Dynamic ads
- DKI
- Conversion tracking
- With organic, social, email, and search, we surpassed 100 million in sales last year.
- We seem to target existing clients more than new. We'd want new clients.
- Microsoft Advertising (formerly Bing Ads)
They stack up similarly except Google's reach is a lot more than Bing's. My current position has no Bing search enabled.
Do you think Google Ads delivers good value for the price?
Yes
Are you happy with Google Ads's feature set?
Yes
Did Google Ads live up to sales and marketing promises?
Yes
Did implementation of Google Ads go as expected?
Yes
Would you buy Google Ads again?
Yes
Comments
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