Google is suited to showcase your website
June 28, 2021

Google is suited to showcase your website

Ruben Diaz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

I use Google Ads (formerly AdWords) to manage multiple business search campaigns--over 1,000 keywords and 20 campaigns. SEM solves many issues with regard to brand awareness and product awareness. Utilizing Google Ads (formerly AdWords) allows us to conquer all aspects of marketing. I'm able to add images and reviews of our products so that our potential clients see our products and see how great our products are.
  • Drive traffic
  • Keyword research
  • Campaign analytics
  • Smart bidding
  • Conversions
  • Smart bidding audience adjustments
  • Smart bidding bid adjustments
  • Distinguish between new and existing potential leads
  • Smart bidding
  • Call-only ads
  • Video ads
  • Text ads
  • Dynamic ads
  • DKI
  • Conversion tracking
  • With organic, social, email, and search, we surpassed 100 million in sales last year.
  • We seem to target existing clients more than new. We'd want new clients.
  • Microsoft Advertising (formerly Bing Ads)
They stack up similarly except Google's reach is a lot more than Bing's. My current position has no Bing search enabled.

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Asana, HubSpot CRM, Microsoft Advertising (formerly Bing Ads), Google Analytics, NetSuite CRM
It's basically monopolizing search because Google doesn't allow other companies to bid on Googles SERP. Google is basically everywhere and thus is the SERP of choice. Google is suited to showcase your website based on the keywords you want to be seen under. I honestly wish they kept the BMM modifiers in broad match. Switching it over to phrase match sucks.