Why you should use Google Analytics for your business
May 12, 2021
Why you should use Google Analytics for your business
Score 9 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
We use Google Analytics on a daily basis for multiple reasons. One, we like to view the amount of traffic on our website in real time. We also like to view which marketing channels are driving the most traffic and revenue which helps us make better business decisions. Having the opportunity to view what our highest visited pages [are] helps us understand user behavior, as well as understanding what technology they're accessing our website from.
- User Demographics
- User Acquisition
- Marketing Channel Reporting
- Hard to setup custom configurations
- Lack of Organic Keyword data
- Understanding where our traffic comes from.
- Knowing which marketing channels are most successful.
- Comparing our metrics to different time segments to view performance.
- Understanding Mobile Usage.
- Learning how many people use the search functionality on site.
- Understanding Bounce Rate on specific pages.
Plain and simple - Google Analytics is a free solution with a robust amount of reporting capabilities. It only lacks as it provides a certain amount of reporting points out of the box compared to Adobe Analytics which is more of an enterprise type of reporting solutions. Adobe can be configured to report out on very specific metrics based on business needs.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes