Item: Heap
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Heap to collect customer data from our website and application. We use this data to understand how our customers interact and engage with our product. Heap addresses our business problem of having to automatically collect digestible data about our customers so that we can make informed data-driven decisions.

Pros and Cons

Customer Journey Mapping
Customer segmentation
Dashboard reporting

Improvements in customer support
Better tutorials
Better integration features

Key Insights

Do you think Heap delivers good value for the price?

Yes

Are you happy with Heap's feature set?

Yes

Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?

Yes

Would you buy Heap again?

Yes

Other Software Used

Looker, Treasure Data

Likelihood to Recommend

Heap is great for product and marketing analytics. It offers good features if you want to do customer segmentation, customer journey mapping, and behavioral analysis. It allows your team to get a good picture of how the customers are interacting with your product and what steps you need to take in order to optimize your product. However, it may not be too suitable for teams that aren't experienced with using marketing analytics tools and have many 3rd party software you need to integrate.

Great tool for customer segmentation

Software Version

Overall Satisfaction with Heap