Great tool for customer segmentation
December 02, 2022

Great tool for customer segmentation

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Heap

We use Heap to collect customer data from our website and application. We use this data to understand how our customers interact and engage with our product. Heap addresses our business problem of having to automatically collect digestible data about our customers so that we can make informed data-driven decisions.
  • Customer Journey Mapping
  • Customer segmentation
  • Dashboard reporting
  • Improvements in customer support
  • Better tutorials
  • Better integration features

Do you think Heap delivers good value for the price?


Are you happy with Heap's feature set?


Did Heap live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Heap go as expected?


Would you buy Heap again?


Heap is great for product and marketing analytics. It offers good features if you want to do customer segmentation, customer journey mapping, and behavioral analysis. It allows your team to get a good picture of how the customers are interacting with your product and what steps you need to take in order to optimize your product. However, it may not be too suitable for teams that aren't experienced with using marketing analytics tools and have many 3rd party software you need to integrate.