Overpromised and Not Worth The Cost
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October 12, 2019

Overpromised and Not Worth The Cost

Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite was used my organization by the social media team. The goal was to use it for community management, as a content repository, and as a content scheduling platform. It was used to address the business problem of having to publish content to the social media channels natively as opposed to scheduling it in advance.
  • Content calendar view
  • Content repository
  • Community management
  • Video publishing
  • Instagram publishing
3 - Social media marketing including the social media manager and the social media content creator.
  • Negative ROI on content scheduling for Instagram.
  • Positive ROI for content scheduling on other channels.
I enjoy Khoros and Buffer a lot more. Hootsuite was filled with false promises and Khoros and Buffer are very straightforward in what they can provide. Buffer has few capabilities but you are aware of then when you purchase it. Khoros is very robust especially for enterprise and they are clear about what they can and cannot do for your business.
Hootsuite is less appropriate for someone who wants to handle community management off-platform. The display is weak and confusing. If you work in an industry where age is regulated, Hootsuite is not helpful for this as the view into profiles is limited. We also had a lot of issues publishing videos to our social media channels which lead to us doing it natively negating the use of the platform.

Hootsuite Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
7
Sentiment analysis
5
Broad channel coverage
7
Content planning and scheduling
8
Audience targeting
5
Content optimization
5
Workflow management
3
Customer interaction histories
7
Bulk actions
8
Content marketing
6
Paid media management
8
Campaigns and promotions
7
Twitter
7
Facebook
8
LinkedIn
Not Rated
Instagram
6
Pinterest
Not Rated
YouTube
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
5