Item: Hootsuite
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Hootsuite helps us organize, schedule, and plan our social posts. We use the various tools offered on the platform to discover new trends & ways of reaching our following

Pros and Cons

Organizing scheduled content
Keeping an eye on competition & trends
Combining all of our social metrics in one place

Sentiment analysis is useful, but could offer more detail
Analytics can be lacking (Pro version)

Return on Investment

Helps us identify how users feel about our content
Allows us to better target posts

Alternatives Considered

Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Hootsuite has a better offering for nearly all business types vs tools like Salesforce Social Studio. For example, the analytics may be lacking for larger businesses, but they offer more competitive plans for all business types.

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Hootsuite offers plans for many business sizes, from small (free/Professional), up to custom level for larger businesses. Hootsuite may not work for certain larger companies as they may require more detail than what's offered.

Support Rating

8

Hootsuite support is responsive when reaching out, and at higher plan levels, you're offered a dedicated account strategist.

Hootsuite: For All Shapes & Sizes

Software Version

Overall Satisfaction with Hootsuite