Item: Hootsuite
Rating: 9
Author: Colleen Parsons

Use Cases and Deployment Scope

I use Hootsuite multiple times a week to do social media blasts on all of our pages/accounts: Facebook, Instagram, Twitter, and LinkedIn. It is a huge time saver because I don't have to copy and paste my posts from platform to platform like I used to. I also love that I can schedule posts out into the future and can do a bunch all at once.

Pros and Cons

Posting to multiple social media platforms at once
Seeing what all has been or will be posted in a particular time frame
Scheduling posts

Include more platform connections in the free version
Have suggested #hashtags that auto-populate based on your similar past posts
Offer conversion for photos to be the right size to fit the specified platform

Return on Investment

Marketing efficiency has skyrocketed since using Hootsuite
The suggested optimal times/days for engagement are extremely helpful
Time saver for responding to messages and comments that come from posts

Support Rating

I don't believe I've ever contacted support, but I appreciate knowing that I can do a direct virtual chat with them should I ever need immediate assistance with something (I like being able to chat back and forth instead of being put on hold or waiting for an email response). Everything runs so smoothly that I've never had a need to utilize the support feature!

Key Insights

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Likelihood to Recommend

Any business that utilizes more than 1 social media page/account would benefit from Hootsuite because it optimizes the output of content and minimizes effort. In fast-paced business environments, time saved is money saved. Whoever is in charge of posting can spend more time creating quality content and less time transferring that content from page to page. In small companies that don't utilize more than 1 social media page/account and have someone who specializes in those posts, Hootsuite may not be as needed.

Optimization Station

Software Version

Overall Satisfaction with Hootsuite