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Seamless, Easy & Efficient
March 08, 2016

Seamless, Easy & Efficient

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite Pro

It was used across the digital marketing and social strategy teams. We used it for social media management (scheduling content/posts) across a number of channels and monthly / annual reporting.
  • Reporting system is excellent. It extracts relevant and useful information in a visually appealing manner.
  • Dashboard is seamless and easy to use
  • Easy to schedule posts and monitor engagement
  • Expensive custom URL shortners
  • Expensive tool to use in general - esp. for small businesses
Approximately 3-5 people. They worked to schedule content and monitor conversation and reporting.
  • Increased engagement YOY
  • Increased Facebook revenue YOY
  • Increased reputation management / positive service scores online (social listening / negative reviews)
I've used Hootsuite Pro in the past and since then, I've also used TweetDeck, Expion and SproutSocial. While all three tools are great, Hootsuite Pro was by far the best tool I've used of the three. It had more functionality, was seamless and easy to use, and had a great reporting feature.
Hootsuite is a great tool, especially for teams. You can manage all your social channels in one place, schedule updates (including on a calendar and even upload from a spreadsheet), collaborate as a team on the same platform, and monitor online conversation. One specific scenario where it worked particularly well for us was from a team collaboration standpoint. Multiple members from our social team were able to access all our social platforms without needing to know the password for each one. It was easy to use as a team.

Hootsuite Feature Ratings

9.0
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
8
Broad channel coverage
10
9.3
Content planning and scheduling
9
Audience targeting
9
Content optimization
9
Workflow management
10
7.5
Automated routing and prioritization
7
Customer interaction histories
Not Rated
Bulk actions
8
8.3
Lead generation
Not Rated
Content marketing
10
Paid media management
6
Campaigns and promotions
9
8.6
Twitter
10
Facebook
10
LinkedIn
6
Google+
10
Instagram
8
Pinterest
8
YouTube
8
9.3
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
8
9.0
Role-based user permissions & privileges
9
Mobile access
9