I swear by HubSpot.
Updated February 03, 2016

I swear by HubSpot.

Cherene Etemadi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Software Version

Enterprise

Modules Used

  • HubSpot Integration for Magento by EYEMAGINE

Overall Satisfaction with HubSpot

HubSpot is being used by our agency both internally and as a tool to service our clients. It is being used by multiple departments across the organization: Sales, Marketing, Marketing Services and Design Departments. We are attracting traffic, generating contacts, and closing customers for our clients and our agency.

Pros

  • Email Automation - effective and user friendly
  • Database Segmentation - for refined and targeted marketing
  • Campaign Tracking - being able to monitor all assets of a campaign in one easy-to-manage view
  • Reporting and Analytics - reporting attributed to each channel, at a contact level
  • Social Media Publishing - simple and straight forward

Cons

  • Implement search tool on HubSpot COS pages (including blog)
  • Add social monitoring on more networks than just Twittter
  • Ability to post on more social network platforms
  • Increased Traffic
  • More Leads
  • More Targeted and Effective Marketing Campaigns
  • Increased Efficiency in Performing Marketing Activities
HubSpot is an all-inclusive platform. It address all of our needs in one place. That's why we chose it to replace all other marketing and sales systems internally, and that's why we recommend it to our clients.
HubSpot is well suited for companies who want to do inbound marketing the right way, with all the tools at their disposal. HubSpot is appropriate for companies who are willing to invest to generate real results.

HubSpot is not appropriate for companies who can't put resources into inbound marketing. It's a time investment, and companies should either be equipped to invest time in executing inbound marketing deliverables or hiring a HubSpot partner agency to do the execution for them.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
9.5
Social sharing and campaigns
10
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.8
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Using HubSpot

10 - Inbound Marketing Consultant, Inbound Marketing Manager, Inbound Marketing Specialist, Designer, Business Development Account Executive, CEO, Administrative Director.
9 - Sales, design, development, marketing, account management, department management.
It's overall the best platform for inbound marketing.

HubSpot Training

I used the online training in 2013 and it was very thorough but makes the tool seem easier than it is. I learned most of what I know about the platform through the training resources and HubSpot support. Some of the more difficult nuances of the software are omitted from the videos, which I assume is to keep them short and convenient. Using the software much more involved than the videos make it seem, which is great, because the functionality is robust. If companies find it difficult to handle all their inbound campaigns in the tool alone, they should really rely on an agency to help. It is more complex than it appears.

Comments

More Reviews of HubSpot Marketing Hub

  1. Home
  2. Marketing Automation Software
  3. HubSpot Marketing Hub Reviews
  4. User Review of HubSpot Marketing Hub