Choosing Hubspot as a CRM Tool
July 17, 2017

Choosing Hubspot as a CRM Tool

Raphael Chaboud | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

Hubspot is used in the sales and marketing department. Sales representatives use Hubspot to integrate leads and qualify them. Each member has access in order to enter new leads and provide all the required information (name, email, phone number...). The marketing team uses Hubspot to send qualification emails and for marketing automation. Hubspot is helpful as well to control lead qualification (PPC, organic...).
  • Marketing Automation
  • Lead Stage qualification
  • Import of data
  • Tracking of PPC
  • Support
  • Ergonomy
  • Better Conversion Rate
  • Easier creation of Landing Pages
  • Better view of Prospects
Hubspot is really well optimized and easy to manage. There is also a lot of [content in the] Learning Center to learn how to use the tool better. Hubspot has a great reputation in the industry. Hubspot was doing all the things we wanted such as lead qualification, landing pages, and marketing automation.
Hubspot is appropriate when you have a sales team and you want to improve lead generation. Hubspot is not appropriate if you don't have a big budget for marketing. Hubspot could be a great add-on to Google Analytics to provide [more] data. Hubspot is great to generate landing pages and great CTAs.

HubSpot Marketing Hub Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
9
A/B testing
7
Mobile optimization
7
Email deliverability reporting
9
List management
6
Triggered drip sequences
6
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Calendaring
8
Event/webinar marketing
7
Social sharing and campaigns
8
Social profile integration
8
Dashboards
10
Standard reports
9
Custom reports
9
API
8
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8