HubSpot CMS Hub--Reasonable for starting out, but successful company will likely outgrow it.
May 20, 2021
HubSpot CMS Hub--Reasonable for starting out, but successful company will likely outgrow it.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with HubSpot CMS Hub
The CMS aspect of HubSpot is used by the marketing department for publishing web pages, publishing to social media, and sending emails. In conjunction with the HubSpot CRM software, it was a good solution for the company at a particular time. It's easy to use. What isn't intuitive has a good help center and training resources.
- Scheduling webpage and social media post publication.
- Reasonably good analytics options. Very strong Dashboards.
- Unlike some other systems, you can fully optimize for SEO with alt text, schema, and metadata. You do need to have [a] good working knowledge of SEO principles to do so, but you can access all the fields you'll need.
- Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
- There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
- It's expensive.
- Easy to attribute conversions to [the] source (SEO, referral, etc.) leading to better knowledge and focusing of resources.
- Good Dashboards and reporting make for easy-to-put-together presentations to upper management.
- WordPress and Squarespace
HubSpot has better SEO features than Squarespace. Alt text for instance. HubSpot has a fully built-in suite of basic tools that need a [variety] of plug-ins for WordPress. However, WordPress is ultimately more versatile. We've decided to keep our CRM with HubSpot, but will be migrating our site to WordPress, using Yoast for SEO, and other specialized options.
Do you think HubSpot CMS Hub delivers good value for the price?
No
Are you happy with HubSpot CMS Hub's feature set?
No
Did HubSpot CMS Hub live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of HubSpot CMS Hub go as expected?
I wasn't involved with the implementation phase
Would you buy HubSpot CMS Hub again?
No