Item: HubSpot CRM
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We are using the CRM and marketing capabilities of Hubspot. Hubspot helps us manage our customer database. It also helps us send out marketing emails to our customers.

Pros and Cons

Has a simple interface that is easier for user to use
The marketing hub is a strength of the platform
The audit records are very helpful for knowing who made changes to a property

Needs better abilities to put validation rules on properties to restrict data that can be entered.
Quoting could be improved. Not much configuration options on quotes.
You can't conditionally require a property based on the value of another property.

Return on Investment

Increased sales rep adoption due to ease of use.

Usability

Hubspot has been easier to use than other CRM software we have used. The ease of use does come with the sacrifice of not being as flexible and configurable as other systems.

SugarCRM was a much more flexible and powerful tool than Hubspot as far as customization and configuration but our users adopted Hubspot much easier because it felt simpler to them and less busy in the the user interface.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Other Software Used

Sage 100cloud, TIBCO Cloud Integration (including BusinessWorks and Scribe)

Likelihood to Recommend

Hubspot is a good platform if you are looking for a CRM that is simple to use. Hubspot tends to aim more for simplicity than for flexibility. It is weaker if you are looking for something that gives you lots of configuration options and more control.

Ease of use, sacrifice of customization ability

Overall Satisfaction with HubSpot CRM