Ease of use, sacrifice of customization ability
March 16, 2023

Ease of use, sacrifice of customization ability

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We are using the CRM and marketing capabilities of Hubspot. Hubspot helps us manage our customer database. It also helps us send out marketing emails to our customers.

Pros

  • Has a simple interface that is easier for user to use
  • The marketing hub is a strength of the platform
  • The audit records are very helpful for knowing who made changes to a property

Cons

  • Needs better abilities to put validation rules on properties to restrict data that can be entered.
  • Quoting could be improved. Not much configuration options on quotes.
  • You can't conditionally require a property based on the value of another property.
  • Increased sales rep adoption due to ease of use.
Hubspot has been easier to use than other CRM software we have used. The ease of use does come with the sacrifice of not being as flexible and configurable as other systems.
If a company knew what they were doing, Hubspot could be a great tool for better collaboration between sales and marketing. Our company is still trying to figure out the marketing side of things so their efforts haven't been very helpful to sales yet.
SugarCRM was a much more flexible and powerful tool than Hubspot as far as customization and configuration but our users adopted Hubspot much easier because it felt simpler to them and less busy in the the user interface.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Sage 100cloud, TIBCO Cloud Integration (including BusinessWorks and Scribe)
Hubspot is a good platform if you are looking for a CRM that is simple to use. Hubspot tends to aim more for simplicity than for flexibility. It is weaker if you are looking for something that gives you lots of configuration options and more control.

HubSpot CRM Feature Ratings

7.3
Customer data management / contact management
8
Workflow management
9
Opportunity management
5
Integration with email client (e.g., Outlook or Gmail)
7
Quote & order management
6
Interaction tracking
9
7.7
Case management
8
Call center management
7
Help desk management
8
9.0
Lead management
8
Email marketing
10
8.0
Task management
6
Reporting
10
10.0
Forecasting
10
Pipeline visualization
10
Customizable reports
10
9.3
Custom fields
10
Custom objects
10
API for custom integration
8
10.0
Role-based user permissions
10
7.0
Social data
7
Social engagement
7
10.0
Marketing automation
10
8.0
Mobile access
8

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