Item: HubSpot CRM
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We used the HubSpot CRM to look at customer lifetime value and analyze the target demographic of the customer for a select group of clients (it depended if HubSpot was the CRM they used). We also looked at specific campaign performance and used HubSpot for marketing automation. Our numbers in HubSpot were always the most accurate compared to other platforms we were using.

Pros and Cons

Provides personalized email automation for marketing initiatives to our customers.
Helps us convert qualified leads at a higher rate (increased conversion rate)
Helps us better align or sales and marketing teams with the right information.

Free Product does not offer much compared to paid version (consider different tiers?)
Support staff could be better
Could improve its integrations with other analytical tools

Return on Investment

HubSpot has improved marketing efficiency, achieving higher conversion rates
Has helped us increase our leads numbers
Has helped increase engagement with our customers through automation

Usability

I think HubSpot's UX/UI is a lot better than most marketing platforms. I'm a fairly technical worker, but some of my less technical colleagues have trouble with HubSpot and understanding where everything lives or how to accurately make insights from the data shown.

Team Alignment Benefits

Both the sales and marketing teams look at the same dashboards/reports for performance and helps us better align on where performance is and what direction we need to go in.

Alternatives Considered

Salesforce Marketing Cloud Email Studio and Salesforce Marketing Cloud Data Studio

HubSpot has a better user interface which is the main reason I choose to use it over its competitors.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

Likelihood to Recommend

My company used HubSpot pretty much every day for our clients that used it as a CRM (work for an agency). HubSpot definitely helps you understand and have a more accurate picture of how specific campaigns performed and the type of customer that was converting. If you aren't a very technical person or do not have someone that is technical on your team, I would think of using a different product other than HubSpot.

Great Product for Technical Workers!

Overall Satisfaction with HubSpot CRM