Item: HubSpot CRM
Rating: 9
Author: Isaac Levitt

Use Cases and Deployment Scope

I use HubSpot to consolidate information about and contacts within companies we've reached out to. HubSpot makes it easy to find out everything I need to know about a company, such as the people who work there, what property they've been reached out to for, where the company is located, when they were last contacted, etc. I also use it to track other people's activity on emails I've sent them, such as opens, link clicks, etc. This makes it easy to know whether or not a person or brand is interested in what I am offering them and whether or not they are worth a continued pursuit. One more thing HubSpot is used for is the email templates available. This makes it easy to send better emails faster.

Pros and Cons

Consolidation of company information.
Tracking of recipient activity.
Streamlining sales emails.

Consistency of information input in templates (sometimes what I want automatically put into an info isn't).
It is difficult and confusing to navigate different report types.
Hard to view templates in gmail.

Return on Investment

It's helped me attain 3 potential sales.

Usability

HubSpot is the only CRM software I've used, as I am very early into my career, but it has done a great job of what I need from it. It is easily used and even easily integrated, and while at times it could be confusing, its features are easy to master.

Key Insights

Do you think HubSpot CRM delivers good value for the price?

Not sure

Are you happy with HubSpot CRM's feature set?

Did HubSpot CRM live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HubSpot CRM go as expected?

I wasn't involved with the implementation phase

Would you buy HubSpot CRM again?

Yes

Other Software Used

Indeed ADS (Sponsored Jobs), LinkedIn Jobs, Handshake for Educational Providers

Likelihood to Recommend

HubSpot is great for companies that heavily rely on communication both within the company itself and between other companies, but it is not as effective when the focus of a company is more research-based. Its communication tracking tools are advanced and incredibly helpful, but it is hard to consolidate non-communication information.

HubSpot Review.

Overall Satisfaction with HubSpot CRM