Item: Iterable
Rating: 8
Author: Kate Makai

Use Cases and Deployment Scope

I use the platform to send communications to our users through our owned channels (email, in-app, push notifications), as well as develop user journeys and conduct user segmentation investigations and A/B testing.

Pros and Cons

Campaign creation UX.
Segmentation UX.
User journey UX.

In-app metrics reporting.
Heat map accuracy.
Click metrics in general (differentiating between dismiss vs. clicks on CTA).

Return on Investment

Helped us improve customer retention.
Allowed us to send more targeted messaging with nuanced segmentation.
Improved our triggered LCM journeys.
Allowed us to report various reach metrics to internal stakeholders.

Campaign Performance

Iterable's platform tools have been essential in our ability to segment, test, automate, and deploy personalized campaigns. It is the only platform we have to do so. It is very efficient, effective, and intuitive to use for these purposes.

Customer Experience

Iterable has allowed us to execute nuanced segmentation in order to contact users at various stages of the marketing funnel with differentiated marketing messaging.

Key Insights

Do you think Iterable delivers good value for the price?

Not sure

Are you happy with Iterable's feature set?

Yes

Did Iterable live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Iterable go as expected?

I wasn't involved with the implementation phase

Would you buy Iterable again?

Yes

Other Software Used

Amplitude Analytics, Stensul, Asana, Crowdin, Google Analytics

Likelihood to Recommend

It is excellent for sending emails as well as setting up triggered user journeys. For example, if I wanted to send a message to users when they complete a challenge in the app, but only users who have their app set to English and are located in the US, I can do so via Journeys very easily. It is not well suited for reporting in-app engagement metrics. The click rate reflects not only clicks on the CTA but also clicks on any dismiss button. I have to manually go into the campaign and download the "In-app Clicks" document in order to determine actual clicks on the CTA. "

Feature-rich, easy to use, powerful tool for marketing.

Overall Satisfaction with Iterable