An easy-to-use, all-in-one testing and personalization tool, and much more!
Updated March 17, 2023
An easy-to-use, all-in-one testing and personalization tool, and much more!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kameleoon
Experimentation
has played a major part in FNAC's digital strategy for the past 5 years.
Testing is now well-established and systematic.
We
have rethought our organization with the diffusion of the culture of
experimentation, which became concrete with the implementation of the Digital
Factory. We leave the responsibility of its testing strategy to each squad. As
a result, several employees use the solution even though I remain the referent
for testing topics.
has played a major part in FNAC's digital strategy for the past 5 years.
Testing is now well-established and systematic.
We
have rethought our organization with the diffusion of the culture of
experimentation, which became concrete with the implementation of the Digital
Factory. We leave the responsibility of its testing strategy to each squad. As
a result, several employees use the solution even though I remain the referent
for testing topics.
- The scalability of the solution you can do an easy AB test thanks to the graphic editor and much more advanced experimentation thanks to the feature flag.
- The tool centralizes all our CRO optimizations, from Full stack to Personalization and Feature experimentation.
- The easy connection to the tools of our digital ecosystem such as Google Analytics, Adobe, and Contentsquare.
- The clear results pages.
- The great support of our dedicated Kameleoon.
- The functionality of rights management for different users could be enhanced.
- We lack a more advanced management of rights by module: client-side, feature experimentation, server side.
- For us, the most important feature is the feature flag. We want to focus on this type of experimentation in the future.
- The platform allows us to test and learn different functionalities.
- We run multiple feature experiments at different levels of the customer journey (search, login, and checkout) to improve efficiency and our conversion rate.
- We are also able to boost our fidelity program to the right audience thanks to AI.
- And obviously, optimize the user experience continuously.
- AB Tasty and Adobe Target
Kameleoon has more functional and technical capabilities than AB Tasty and Adobe Target, and we have especially appreciated Kameleoon's support throughout the bidding process.
Do you think Kameleoon delivers good value for the price?
Yes
Are you happy with Kameleoon's feature set?
Yes
Did Kameleoon live up to sales and marketing promises?
Yes
Did implementation of Kameleoon go as expected?
Yes
Would you buy Kameleoon again?
Yes