Great and useful tool for A/B Testing and personalization
June 24, 2020

Great and useful tool for A/B Testing and personalization

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Kameleoon

We use Kameleoon for UX and navigation improvements but also soft conversion: lead generation, marketing communication tools, etc. Our roadmap is mainly nourished by our French team but we also get campaign ideas from our European headquarters (TME).
  • The proximity with our Kameleoon team: CSM, Technical Account Manager, Team Lead, … and once in a while the CPO. They are always challenging and willing to help us with the setup/technical aspects and the results of our campaigns.
  • We have a voice in Kameleoon’s product roadmap and its orientation. Our feedback matters and we also get notified as soon as there is an amazing feature coming out to start using it right away.
  • The platform! There is not doubt that the company has a strong technological DNA. There are tons of native targeting criteria, CRM or analytics tools bridges, the widget library is long, etc. And their API is very cool!
  • A campaign dashboard that could be generated when selecting several campaigns with the same purpose (non essential but could be useful).
  • Kameleoon has helped us improve the global UX journey on the website by continually A/B testing hypotheses we have had with the other European entities.
  • Furthermore, they helped us to significantly increase our numbers of leads using machine learning. We not only collect more leads, but also more qualified leads with better chances to convert at the end.
Our Kameleoon team is also very dedicated to us. We have weekly meetings to review our project roadmap and the results of our ongoing campaigns. Kameleoon’s team is very supportive and ambitious for every project. The responsiveness of the teams is also very helpful and reassuring when there are up and downs (as happens in every relationship).

Do you think Kameleoon delivers good value for the price?

Yes

Are you happy with Kameleoon's feature set?

Yes

Did Kameleoon live up to sales and marketing promises?

Yes

Did implementation of Kameleoon go as expected?

Yes

Would you buy Kameleoon again?

Yes

We use Kameleoon both for continuous UX improvements and for bringing commercial value by better managing leads and pushing most appropriate products or categories. We also use if from time to time as a patch tool.

Kameleoon Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
Not Rated
Multi-page/funnel testing
10
Cross-browser testing
10
Mobile app testing
10
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
Not Rated
Preview mode
10
Experiment workflow and approval
Not Rated
Dynamic experiment activation
10
Client-side tests
10
Server-side tests
Not Rated
Mutually exclusive tests
8
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
Conversion tracking
10
Goal tracking
9
Test reporting
10
Results segmentation
Not Rated
CSV export
10
Experiments results dashboard
10