Litmus adds value to both BTB and BTC campaigns for our company
May 17, 2019
Litmus adds value to both BTB and BTC campaigns for our company
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Our team uses Litmus both for BtB promotions for our company and also for our clients. We utilize all of the Litmus features, for a variety of uses. Our Marketing team uses the Litmus integration with Act-On to get device previews for every email marketing message. These device previews have identified some important image sizing issues when there are updates to Act-On's image rendering. Using device previews give us the confidence to use their WYSIWYG editor with confidence, saving hours of coding each week. Our email services department uses the checklist and spam check features for advising our clients on how to best design emails to their audience.
- Device previews of email marketing messages cut down on our email testing time and help our team be more efficient.
- Analytics: the analytics such as devices used to open an email, and especially the amount of time individuals spend reading an email are very helpful.
- Spam test: having a 3rd party report that shows spammy content both to our internal marketing and reviews for clients helps add weight to our team's opinions.
- A drag and drop editor for creating emails would be a total game changer for Litmus.
- I would love to see click activity on emails.
- Integration with ESPs to append Litmus stats to regular email reporting.
- Positive: Litmus has replaced our ad-hoc, random device previews.
- Litmus provides a clear result for the opinions of our staff. They are our backup, or expert to help us improve.
- Litmus has helped me identify setup requirements that our team had missed.
Litmus is more of an overall thought leader than Email on Acid. When I worked for an agency we had Email on Acid for several years and nobody used it, not user-friendly. Then we got litmus and multiple teams started using it right away. It is more intuitive and process friendly. 250ok was a company we used to help with our overall inbox placement while I was at an agency. After months of calls and disappointing reports, we discovered that I knew as much or more than our representative did. Additionally, they could only speak to large list sizes. Litmus gives us multiple services to use every day, points out potential issues and how to fix them and list size has no impact on our ability to read and improve content.
250,000 to 1 million
Litmus Feature Ratings
Using Litmus
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Email previews
- Device testing
- Spam testing using some email systems is clunky.