Perfect solution for digital marketing analysts that work with promotional emails
June 06, 2020
Perfect solution for digital marketing analysts that work with promotional emails
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Litmus is being used for HTML template building and email MKT campaigns testing by our demand generation cell within the marketing area. By using it, we ensure standardization best practices for our promotional emails, the application of HTML, links, and images for all team members and focus markets. Having this tool is very important to also gain operational efficiency and minimize errors.
- Spam testing is very detailed and points out the corrections needed for better deliverability in multiple email servers.
- The HTML builder highlights the missing parts of the code to minimize errors and autocompletes frequently used commands.
- Email previews anticipate how the message will appear in multiple servers to ensure the reader's good experience.
- Provide a user-friendly, quick CSS editing options menu for text, such as bold, italic, underline, and insert URL.
- Operational efficiency by using templates instead creating each email in a mail tool.
- Minimize errors with the HTML mistakes highlighting function.
- Deeper visibility into email deliverability and performance metrics.