Litmus is more than just renderings

We use Litmus in various ways. The most common business value is within the Previews and QA section where we can see how our emails render across various devices, clients, browsers, and versions within each. Litmus provides this view in a single dashboard with the ability to zoom into each rendering. Litmus also provides insights into the functionality of each link (and what might be broken). Also available is feedback on the subject line, from name, reply to, and preview text. There are also insights on accessibility and suggestions for where those can be improved. Along with this are visual impairment filters which provide renderings on how the email appears for readers with various sight impairments. Litmus also provides what the email looks like if images are turned off along with the text-only version. Two other key areas of feedback are load time and spam testing.

Although not as frequent, we do sometimes have a need to quickly build new emails and analyze how they render, and for this we use the Builder functionality within Litmus. Our CRM platform fills this need most of the time, but using Builder is a way to quickly pull an email together and then copy/paste the code into our CRM platform.

Finally, another key area of value for our team is via the Litmus Analyze functionality. Although there is a little bit of setup involved, these analytics allow key insights into our email audience including the proportion using different email clients, browsers, devices; a generalized view of engagement (read time, skimms, etc.), and the proportion of the audience impacted by Apple MPP. What this analysis does not provide however is with identifying which specific audience members fall into that MPP bucket, which would allow us to segment email engagement reporting more precisely.