Item: Litmus
Rating: 10
Author: Cara Vaccaro

Use Cases and Deployment Scope

We use Litmus as a testing tool to make sure an email is rendering across all platforms correctly as well as part of our QA process using the Proof feature which allows our editorial team to view and suggest edits. I am also an avid reader of the Litmus newsletter and they are the first place I check when I need advice on all things email. Previously, at another company we used Litmus as a repository as well as a way to build emails with their builder tool.

Pros and Cons

One-stop review
Providing helpful and interesting content
Design Library

WYSIWYG feature

Return on Investment

shorter, less confusing review cycles

Litmus Integrations

Adobe Campaign

Yes, however previously when I worked in Sailthru I noticed it worked more seamless than Adobe Campaign

Collaboration with Litmus

Being able to review in one place has greatly cut down on time and confusion in our review cycle. It is helpful for our editorial team to be able to view an email in both desktop, mobile as well as the SL, preview text and text version. It is also helpful that they can comment right on the email and view each others comments which cuts down on redundancies. I, as the builder, like that i can “check off” comments I’ve already completed or view them all.

Alternatives Considered

I’ve used Sailthru’s testing feature in the past, however it was always in conjunction with Litmus as they have features that Sailthru doesn’t , such as reviewing inline, and a design library that was used as a repository.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Other Software Used

Marigold Engage by Sailthru, Adobe Dreamweaver, Jira Software

Likelihood to Recommend

Currently we are using it as a proofing tool where our editorial team can view the email and make comments directly in it. This is helpful because review can happen in one place and we as the builders can also view the different platforms to make sure it is rendering correctly. I would like to be using Litmus more at my current company there are a lot of features I am excited to try like personalize, which I think will be a perfect way to gain insight from our audience based on polls. I would also like to use the Email guardian since we have a lot of lifecycle emails that i think can often be forgotten about. Currently the design and build feature is not utilized for my organization since we are moving over to an ESP with a WYSIWYG editor.

Huge Fan

Overall Satisfaction with Litmus