Litmus Review
October 09, 2023

Litmus Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Primarily integrated into a quick review of emails by the creative team in SFMC integration. Use it to test one-off designs. Use it for high-level analytics when troubleshooting performance or inbox placement.
  • When there is organizational bandwidth, does give a comprehensive view of real-time inbox visuals. Issue is the organization only proofs within their eco-system. :/ 2) Quick way to adjust and correct code on the fly and to see real-time results. 3) Easy to insert analytics code into emails according to ESPs.
  • Not really Litmus' issue, however adoption is a problem. That's more of an organizational issue, I imagine. However, Creative doesn't like using it. They're not coders and they resist additional steps. 2) Analytics reporting -- 3) Really want to be able to have an accureate report on opens and clicks with all proof of delivery/bot activity removed. No platform seems to be able to deliver this accurately. Not just a Litmus issue.
  • The review cycle does not integrate with our current workflow management tool (WorkFront). Because of that, we don't use the most compelling feature -- IRL proofing. I don't believe this is exactly Litmus' issue -- I just don't have a resolution on how to integrate all the different systems we do have.
I don't trust the Creative team actually fully proofs in the platform :D It is an easy to view within the platform, tho.
Not much. I use it to validate reporting in GA4 and the ESPs. Gives a more holistic view into engagement/performance.
No... as we currently use it, WorkFront static screenshot is how they review and proof. If it integrated into WF, then we could reasonaly use it if we had a dedicated email developer on the team. Otherwise, it is fairly rinse/repeat on designs for now.
Email on Acid years ago. It really is adoption that's shortchanging our use of Litmus.

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?


Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?


Would you buy Litmus again?


Touched on this above -- whenever I, as an experienced coder, need to make edits to Creative's designs or uses, I can do so quickly and see the real time impact. That really is where Litmus shines. However, we don't use net-new designs every time. And, getting approval for expenditure in the future will be a tough sell due to enterprise cost ($26k).

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Not Rated
Link Tracking
Not Rated
Spam Testing
Email Previews