You are missing out if you aren't using Litmus
February 05, 2024

You are missing out if you aren't using Litmus

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to facilitate email tracking, as well as using some of its experimental features in future emails to see if people interact with them more. We also use Litmus to test and help identify any issues that arise in different email clients, and work to mitigate said issues, that way making sure that all users can have the best email experience, whether on mobile or desktop.
  • Coding HTML emails. Coding has never been so easier, specially being able to see how the email will look in different email clients, being able to identify issues, and finding ways to work around them.
  • Email tracking for analytics. Being able to see the data in a simple and understanding way without being confused as to what is what.
  • Support. They have a great support team in case any issues or errors are encountered. Even asking them simple questions can lead to great answers that you wouldn't expect.
  • In the Analyze section. A button to create new tracking codes off the bat would be great, without having to go into the tracking code manager first.
  • Testing is significantly faster being able to view changes live in various email clients when coding emails.
Email coding and testing is much faster and better, finding out most if not all issues before being sent out as part of campaigns. Trying out new features in emails, whether it be countdown or other things.
Better emails overall
A lot more reviewing can be done faster since we are able to see the code together, as well as the issues it might encounter in different email clients. So fixing said issues can be done faster.
Litmus is easier to understand, easier to use, and you cant beat the code editor Litmus provides

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Email tracking for Analytics, its great, simple to read and understand, as well as the coding of emails for testing against different email clients. Helps in finding any accessibility issues that might arise, as well as other problems or challenges that some email clients put up. The best part being a live editor helps in seeing your changes right away.

Litmus Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Mobile optimization
7
Email deliverability reporting
10
Standard reports
9
Custom reports
Not Rated
URL Validation
6
Link Tracking
9
Spam Testing
Not Rated
Email Previews
10