MailChimp is perfect for our small, but growing, practice!
August 09, 2016

MailChimp is perfect for our small, but growing, practice!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

We use MailChimp for email marketing campaigns, critical customer correspondence and important company announcements. We also use it on a weekly basis to get our blog content to our subscribers. I find MailChimp easy to navigate and appreciate the the integrations with Facebook, Twitter and Google.
  • Excellent, thorough Help section and "Knowledge Base." Easy to search topics to find what you're looking for.
  • Useful built in analytics to judge how individual campaigns are doing.
  • Very reasonably priced.
  • It's a small complaint, but some of the navigation within the system is not intuitive (i.e. "next", "last", "save&exit.")
  • Spam compliance rules aren't explained as clearly as I'd like, though I'm not sure that burden falls on the software.
  • Mailchimp has helped us expand our reach and makes it easy to get content into our clients' and prospects' hands.
  • The built in social share and social follow buttons have increased our social media presence.
So far, in our grass roots email marketing efforts, MailChimp has been the perfect solution. It's simple to schedule campaigns far in advance to multiple lists with ease. Plus the price is right as we learn what works and what doesn't work for us and our perspective clients.

Mailchimp Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
Dashboards
10
Standard reports
10
Custom reports
Not Rated