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When you have your own business, Mailchimp will be the tool you need to manage email subscribers.
Updated January 11, 2020

When you have your own business, Mailchimp will be the tool you need to manage email subscribers.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

I use Mailchimp to collect and manage email subscribers for my business. I create sign-up forms that are integrated on my website and email marketing campaigns.
  • Mailchimp has a nice sense of humour, they are a fun brand to work with.
  • The platform allows me to organize my email subscribers so that I know where they came from and their interests.
  • Mailchimp integrates with quite a few other major platforms which I also use.
  • The platform allows you to easily create email marketing campaigns that look professional.
  • When I first started, it was very difficult for me to use the platform. I did not understand all the basic concepts of email marketing and I felt overwhelmed.
  • I can send out emails to my customers that look professional.
  • I can organize and keep all my subscribers in one place.
If you have a business with email subscribers, this is a good platform to use even on the free plan. You will be able to manage your current subscribers, get new subscribers and create email marketing campaigns.

Mailchimp Feature Ratings

Not Rated
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
Not Rated
Standard reports
Not Rated
Platform & Infrastructure ()
Not Rated

Evaluating Mailchimp and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
That it integrates with other popular platforms like Shopify.
Sometimes instead of doing extensive research about competing platforms, I just get going by signing up for the free version immediately and testing them one by one. I then end up using the platform that satisfies my requirements in the quickest and easiest way.