Item: Mailchimp
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Mailchimp as our main way to reach our customers with monthly specials and product updates. We have a pop up on our home page and offer all first time purchasers a 10% discount on their order for subscribing. We have seen a big increase in subscribers since adding the pop up around 10 months ago and should of done it sooner.

Pros and Cons

Great for segmenting our customer groups.
Easy to use templates.

At the moment the only thing we can mention is pricing, it has gone up a fair amount in the last year.

Return on Investment

We have seen an increased subscription rate with our pop up and our new subscriber welcome sequence.
It's a great way to get out new product info.

Usability

I find it easy to use and has lots of features, many of them, like the postcards, we still need to try. The extra features like time warp etc are great and its so easy to segment customers as we need to.

All-in-One Marketing Platform

We have benefited greatly from the pop up welcome email and new customer email sequence, this helps with ongoing purchases. There are many features we still need to try out - it's just a lack of time holding us back.

Likelihood to Recommend

We find the design features easy to use, especially with the saved templates. We like the time-warp feature to spit our newsletter send-outs to different states and also the recommended time to send out for optimized open rates. The insights are easy to use even on the mobile app so we can always check our open rates, click-throughs, etc and it's easy to send out a campaign to anyone that did not open the newsletter.

A great way to get new customers and keep them!

Software Version

Overall Satisfaction with Mailchimp