One of the best email marketing tools on the market
October 11, 2023

One of the best email marketing tools on the market

Darrell Canty | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

Mailchimp has played a pivotal role in improving our organization's communication efforts. Its features for email marketing, automation, audience segmentation, and analytics have addressed critical business problems, resulting in enhanced engagement and a more streamlined workflow. We look forward to continuing our partnership with Mailchimp as we strive to build stronger connections with our audience and achieve our marketing goals.
  • Ease of use
  • Great customer service
  • able to optimize campaigns with ease
  • A/B Testing Improvements
  • Improved Deliverability Insights
  • Enhanced Analytics and Reporting
  • Increased Revenue
  • Saves Time
it is a very good UI that is easy to use and I love the ability to collaborate with my team on projects with Mailchimp as well
I have benefited by saving time. With Mailchimp we are able to manage a lot of marketing campaigns in one platform and transfer that data into a CRM like salesforce which saves us from using multiple platforms for the same data
We have had Improved Email Engagement, since using Mailchimp we have seen our open rates and conversion rates go up. I believe the most important lesson so far is remember to refresh our contact list and remove people who aren't interacting with our content so we can see better conversion rates.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Mailchimp is a versatile and user-friendly email marketing platform that caters to a wide range of businesses and marketing needs. It excels in scenarios where simplicity, ease of use, and affordability are priorities. However, for organizations with highly specialized or advanced requirements, or those operating in regulated industries, it may be necessary to explore more specialized marketing tools or enterprise-level solutions.

Mailchimp Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
Not Rated
Landing pages
6
A/B testing
5
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
Not Rated
Triggered drip sequences
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
6
API
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
6
Third-party software integrations
7