Get Your Busy Marketing Team's Time Back with Mailchimp

Before implementing Mailchimp, I inherited an incredibly basic email marketing system from the previous marketing team. The old system included only one image and link per email; I upgraded it to include multiple links on a single "image" through more advanced coding, but it was a time-consuming process that simply did not fit into our busy work schedule. Mailchimp changed everything for our marketing team. In addition to cutting down the time it took to create our email blast campaigns because everything was done in a single location, Mailchimp also streamlined the look of the email blasts into something more cohesive in appearance and accessible for screenreaders. Mailchimp also has a useful feature to implement your social media campaigns directly from your email campaigns, so that you can keep track of the messages you want your customers to hear in one location. Thanks to Mailchimp, I was able to accomplish my marketing campaigns in less time, freeing me up for work in other areas where my expertise is really needed. Mailchimp works for large marketing campaigns like Learfield's NCAA publications, but also for small projects I've worked with such as short film campaigns and even personal newsletters.

Mailchimp gave me so much time back that I'd been spending on marketing work, eventually allowing me to move up in the company to a busier position because email campaigns no longer took such a high level of computer knowledge. I was pleased to be able to set up Mailchimp and train the team to handle these tasks through their all-in-one platform.

Mailchimp handles a lot of the work that used to take up a lot of time on my schedule. While it does not replace a skilled marketer, it enhances what one does by giving them more time to plus up their work instead of simply having to spend most of their time and energy on creating the campaign materials. The marketing manager and I were able to use Mailchimp to make our days better and our marketing work as good as it has always been.