MAPP Digital: Great support for easy all-in-one platform. Wondering how it gets better and better every year!

MAPP Digital is cool for: - Reporting and getting statistics. We used to make reports manually and it was hard and took so much time. MAPP automates your reports to show off your campaign performance with fully customizable metrics. And it has a beautiful design. - Need extra human resources. For some campaigns, we need extra help to execute campaigns and MAPP granted us Professional Services as an extension to your team, without needing to hire and train extra team members. I guess it is the same as hiring a consulting firm but the advantage is that they already know the platform perfectly and we learned a lot from them. On the other hand, it is not that cool when: - Using "Artificial Intelligence" for taking decisions. From time to time we try to use this feature but we don't know how it gets to conclusions that sometimes we don't find really accurate. So it gets difficult for us to rely on it.