Great platform, please include more international support.
May 09, 2017
Great platform, please include more international support.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- API
Overall Satisfaction with Marketo
In our organization, Marketo is being used to support marketing activities and marketing reporting activities as it relates to sales activity and pipeline. This includes but is not limited to: lead generation, lead nurturing, email marketing and newsletters, lead scoring, lead management and lead routing, sales enablement and marketing attribution reporting. We also use email for critical client communication and for product announcements and maintenance alerts.The business problem it addresses is top line revenue growth.
- Lead nurturing - Marketo has an advanced lead nurturing engine called the Engagement Program. It allows for multiple streams of personalized content to be delivered to prospects based on specific behavioral or demographic attributes. It also has a proprietary scoring methodology to compare drip and nurture campaigns against each other.
- Lead scoring - You can score almost anything in Marketo including demographic/firmographic attributes such as company size, title, number of employees, revenue, as well as behavorial attributes such as web activity and email activity.
- Salesforce integration - the Marketo and Salesforce CRM integration is great. You can pretty much sync whatever you want between the two systems, and it is invaluable in terms of getting sales and marketing on the same page.
- Being able to write the account object from Marketo to Salesforce - this is a little bit of a headache. There are some workarounds you can do but that requires some sophisticated Salesforce work to update the account object in Salesforce.
- The mass deduplication service should come out-of-the-box, I don't think it really makes sense to charge extra for deduping the system.
- There are a few minor things missing in terms of international support. So for example, in the WAIT step it only allows you to pick a date a time within the time zone of the instance. But what if you are a marketing user from a different country? You have to use a time table to convert the date and time which is a hassle.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
New sales to new customers and top line revenue growth is our number one priority at this time. Generated leads at qualified companies and nurturing them to a sales-ready state are the main methods we are using to get there. Marketo supports both.
Marketo is more robust and has more features and capabilities.
100,000 to 250,000