Marketo leads the way!
Updated November 05, 2018
Marketo leads the way!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Real-Time Analytics
- Web Services
Overall Satisfaction with Marketo
We are using Marketo in both the marketing and the IT departments. For marketing, it addresses their CRM need and for IT, we used it to replace our previous automated email notification system (Delano) for subscribers of our document archive. Using their lead sync and campaign request APIs, we were able to migrate the antiquated email notification system to Marketo in a matter of 3 months. Their analytics engine provides useful data for the follow up of the email hard bounces.
- Importing of large lists of leads into a campaign with excellent performance.
- Fast and automated synchronization of lead info through provided APIs.
- Powerful email template and campaign creation tools that assist with automation.
- Need ability to easily download email campaign history for a lead or group of leads.
- Better managing of email campaign requests by using FIFO.
- Delano CRM
Marketo provides easier customization of email templates and campaigns.
25,000 to 100,000
Adobe Marketo Engage Feature Ratings
Using Marketo's core features
- Programs
- Email Templates
- Smart Campaigns
- Reporting/Analytics