Mixing it up with Marketo
Updated July 03, 2017
Mixing it up with Marketo
Score 6 out of 10
Vetted Review
Verified User
Software Version
Other
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
We currently use Marketo with SFDC as our Marketing Automation Platform within our Marketing Department. It helps us set up and send campaigns, emails, webinars and some basic reporting on our sales funnel, it allows us to streamline our business and remove many pieces of manual processes we previously did to main our database. We use Sales Insights for an SDR team and are able to manage basic reports on the emails they send to see how effective our emails are. Marketo is great on the automation pieces, especially how it works with SFDC, however we wish the reporting was more accurate.
- Reporting
- Installation
- Attribution
- Click on metrics to delve deeper
- Smart List Logic can be tricky
- Limits on Email Addresses in Smart List Filters
- Upsell
- Lead Management
- Prospecting / New Business
We are trying to generate new names into our database from various marketing channels, to drive up our ROI and create more new business.
We have only used Marketo for automation, after previously using constant contact which was to email our clients, and prospect. Marketo is automated and holds our database, where Constant Contact did not.
25,000 to 100,000