Short Review
May 19, 2017
Short Review
Score 9 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Marketo is being used by the marketing department, at a central level for all administration and instance-wide campaigns and also at regional and country levels for localized campaigns. It is used across business units and has workspaces per region. It allows us to market to prospects and clients around the world, to manage and nurture prospects to a sales-ready stage and keep existing clients aware of our events and our brand.
- Managing and normalizing data with the use of advanced logic and rules that always stay on.
- Number of integrations available to work with different products - i.e. to run webinars.
- Flexibility of how you import or code templates to ensure all communications look like an extension of you brand.
- Making it easy for marketers to create basic marketing campaigns and report on the results.
- Some bugs with everyday use could be improved - such as clicking not always working the first time, and assets that disappear from the folder you create them in.
- Some out of the box templates and starting points could be included for first-time users.
- Workspaces. These are not easy to work across when sharing assets and best practice across the workspaces.
- Reporting beyond email metrics is basic.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
The system is used to generate new business by sending paid search traffic and launching marketing campaigns. It is also used for cross selling between business units and for multi-channel brand awareness campaigns. The lead management side is vital for recording revenue from marketing campaigns and we are about to use it for our product launch.
We needed an enterprise solution to allow an entire marketing department to get going and also have a cohesive approach to the marketing strategy and the data behind it. HubSpot did not have the lock down options we needed and Eloqua was not as easy to use as Marketo. The Salesforce email studio is not as sophisticated tool as we required.
250,000 to 1 million