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Marketo Review
May 17, 2018

Marketo Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

We are an agency that helps clients that use Marketo implement best practice strategies as well as help them with data management and any kind of Marketo help they might need.
  • Marketo's lead nurturing and scoring is very in-depth.
  • Marketo has great smart campaign logic and functionality.
  • Marketo is user-friendly.
  • With a larger database, it can seem very slow.
  • It would be helpful to be able to bulk activate triggers.
  • The reporting features could be more in-depth.
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
These are my clients' initiatives
Allows for more personalized experience and lead scoring
250,000 to 1 million
Both
It is well suited for clients that have multiple marketing initiatives that need to feed into one place. It is not good for smaller companies to use.

Adobe Marketo Engage Feature Ratings

4.9
WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
3
Landing pages
8
A/B testing
6
Mobile optimization
3
Email deliverability reporting
3
List management
6
Triggered drip sequences
5
8.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
4
Automated sales alerts and tasks
8
5.0
Calendaring
2
Event/webinar marketing
8
1.5
Social sharing and campaigns
1
Social profile integration
2
5.0
Dashboards
6
Standard reports
3
Custom reports
6
5.0
API
4
Role-based workflow & approvals
4
Customizability
3
Integration with Salesforce.com
9

Using Marketo

  • It has increased our lead conversion and employee efficiency