The industry standard, continuous evolution under Adobe
December 24, 2020
The industry standard, continuous evolution under Adobe
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
We use it to monitor and track all marketing programs, to build and segment audiences, and to gather lead source and conversion data into and through the marketing/sales funnel.
- Campaign management.
- Database segmentation.
- Changed user interface overnight; it was jarring. However I like the new experience except we need the drag-and-drop capability to come back!
- It's too easy to do things kind of "any way you want"; I've inherited several very screwed up Marketo instances that have been overcomplicated.
- Lead Management
- Prospecting / New Business
Drive awareness of our brand, deliver the right message to the right audience segment at the right time, automate email programs, nurture, and standardize campaign setup so it's easy for users to ensure that they set up campaigns so the results can be captured consistently and correctly.
100,000 to 250,000