Marketo: The Most Versatile B2B Marketing Automation Tool
December 30, 2020
Marketo: The Most Versatile B2B Marketing Automation Tool
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
- Marketo Sales Insight
- Marketo ContentAI
- Email Deliverability
- Marketo API
Overall Satisfaction with Marketo
I am part of team that helps clients improve their digital presence. Primarily we, as a consulting business, help our partners and clients with the best platform out there. Marketo, in my experience, has been the tool that has been able to fulfill the diverse needs and requirements of a majority of our client base. This tool is highly versatile when compared to its other counterparts. I have been associated with several MNC clients and have carried out the implementation for Marketo as a standalone platform to take care of their marketing needs across several countries and business units. Marketo--with built-in capabilities of landing pages, web personalization, rich API support for custom integrations, strong lead management build and framework, RCM, RCE for advanced analytics along with a plethora of reports--is able to address all the requirements that a given client has. My organization has also been using Marketo to manage the several lines of business that we do across several countries.
- REST/SOAP API for custom integrations
- Email deliverability
- Lead management framework
- Advanced reporting
- Ability to use SQL to query database along with smart lists to improve usability
- Built-in SPAM score calculator in emails
- Native integrations with other CRMs along with SFDC and MS Dynamics
- A better and advanced mobile app to monitor your instance on the go
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Market for an upcoming product can be created by strategic messaging that can help users get educated about the current problems that the product to be launched is going to address. Hence before unveiling, users know the issue and just when they are searching for an efficient solution, we launch our product, which can definitely help with the efficient marketing and sales of the product. Upselling and cross-selling can be managed with the advanced lead tracking framework that can be strategically created in Marketo, which recommends products that the users are most interested in and that they require most (Web personalization can also create wonders here). Marketo can also be efficiently used to drive in more leads using social media integrations and cross-channel marketing capabilities. Scoring, RCM, and lead lifecycle help us design the lead management--everything can be done customized as per the business needs in Marketo.
Marketo has the best community support, best in class, with comprehensive yet very easy to follow product guide and documentation. Active community members and expert advice from fellow Marketo users, available through the Marketo community 24/7, is a huge advantage that Marketo has to offer. Marketo has lots of loyal advocates who are keen on sharing their knowledge on the community, Marketo User Groups (MUGs). Marketo also has a good customer support team that is prompt and they are always on their toes to provide the best-in-class product experience to its customers. The most important thing is the versatility of the product in terms of campaign management, native and custom integrations with a plethora of platforms and applications, reporting, email deliverability, powerful social media integration to manage cross-channel marketing efficiently along with best-in-class lead management framework is really laudable! This tool can cater to the needs of all types of businesses!
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