Marketo Works Great for a Growing Company
December 30, 2020
Marketo Works Great for a Growing Company
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is being used to manage our marketing programs, including email newsletters and link hosting. We use it as an omnibus solution to address marketing problems like "how do you automate email lists?". We also use Marketo's CRM functions to manage leads and make sure that we're contacting them with the right information. This is important as we have many leads and Marketo is a great place to track them.
- Marketo has a good interface.
- Marketo is reliable.
- Marketo is easy to use.
- Marketo could use more accessible logins.
- Marketo can get complicated when you go into the weeds.
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
- Product launches: We use Marketo to notify our users of product launches and keep them abreast of updates with a newsletter.
- Customer service: We take customer service requests through Marketo.
- Lead management: Our email system allows us to manage leads through Marketo.
- Prospecting: We are able to reach out to potential customers with Marketo's email and CRM tools.
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